Brand + Buzz Marketing

• Brand + Buzz Marketing, Gems + Jewelry

  Lessons the Jewelry Sector Can Learn from the 6 GOP Candidates

  January 9, 2012 , 0 Barbara Mooty

  I think we can all learn a few marketing lessons from the 6 GOP candidates: Jon Huntsman, Mitt Romney, Ron Paul, Newt Gingrich, Rick Santorum and Rick Perry. Especially when you consider these candidates as “products” or “brands” that they are marketing. What does a “brand” represent? Let’s consider these elements of a brand or product:  features and benefits of the product, [...]

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  Brand + Buzz Marketing, Digital Technology, Gems + Jewelry, Social Media Marketing

  Jewelry Sector Running to Catch Up with Technology

  January 7, 2012 , 0 Barbara Mooty

  The jewelry industry historically has been rooted in tradition and slow to embrace change. While the sector is quick to test new manufacturing techniques and cost-saving processes; it lags behind in its acceptance of online technologies and new business models. Only recently, have many independent and small-chain retailers, designers and manufacturers created Facebook pages or [...]

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